Ikea is the leader in furniture on the French market (ahead of Conforama and But according to Les Echos ) and this is not surprising:the Swedish brand has succeeded in offering trendy and even avant-garde pieces at unbeatable prices. Moreover, coins bought for next to nothing today could pay off big in the near future, according to the analysis of the auction company Barnebys. Experts consider that a side table currently sold for €49.90 could be worth between €1,100 and €2,000 by 2030 and even up to €5,500 in 2040! This is the Lövbacken which consists of 3 legs, poplar veneer and has an oval shape. The item was relisted earlier in 2018 as part of the "Les Classiques Ré-Imaginés" collection to celebrate the brand's 75th anniversary. Its vintage side is not just a decoy since it was initially launched in 1953 under the name Lövet after being designed by one of Sweden's most popular designers, Gillis Lundgren.
Barnebys specialists describe the object as a timeless object that aroused envy after its production was stopped. “The Lövbacken has sold for thousands of euros at the biggest auctions. It's a collector's item for all furnishing experts “, they explain. A resurgence in popularity confirmed by Ikea's collections manager, Jared Sager:“For some time now, we have seen our most iconic pieces “hunted” by collectors at international auctions. Their price has sometimes been multiplied by 10 compared to their initial value ". New “Reimagined Classics” will hit the shelves in October 2018 in a 1970s and 1980s style and in December in a more minimalist and characteristic 1990s style. Keep an eye out, fortune may be hiding in a mustard armchair or a plexiglass chair!