It's been months since you put your property on the market. Only here, despite its excellent location and its very interesting price, we still have not made you a purchase offer. And it was simply a problem of inappropriate decoration?
Already a very common practice among Anglo-Saxons and Scandinavians, home-staging is becoming commonplace in French-speaking countries. This service is now commonly offered in real estate agencies. And it is the very media host Stéphane Plazza and his program "Maison à Vendre" who made this practice known to the French. Click here to learn more about home staging!
As its name suggests, this technique has the main objective of upgrading a house or apartment, with a view to multiplying, but above all increasing its chances of sale. Attention, caution is however in order insofar as it is not at all a question of completely redecorating the premises. This should not be expensive for the owner.
Indeed, the cost of this operation must be less than 4% of the sale price of the property. As an indication, depending on the services offered by the home stager, the rates charged by these professionals generally range from 100 to 500 €. This is why home staging is not only found in the sales sector, but also in the rental sector.
Which owner does not dream of a house in his image? Only then, when he decides to part with his accommodation, the decoration put in place, even if it is both modern and aesthetic, may not please everyone. This is usually the case, when many personal, quirky and whimsical touches have been made.
And the responsibility of this professional is precisely to desacralize the places by making them more impersonal and very neutral. But with however the objective of arousing in potential buyers, or in future renters a crush, resulting in the possibility of a decision to buy or rent. For this purpose, the decoration must be as light as possible, that is to say sober.
This can be done by decluttering the accommodation by separating from certain pieces of furniture, for example. Or by repainting the walls of the living rooms of the house, for a more harmonious decoration. Otherwise, always in this concern to please and attract attention, it is also possible that tidying up and cleaning sessions are scheduled. Not to mention the small repairs to be made, to name only the leaky tap or the burnt-out light bulbs in the dressing room.
Carried out judiciously, a good home staging strategy would make it possible to sell an apartment very quickly. Of course, with his creativity and his imagination, the owner may be tempted to do the upgrading of his house himself. Unfortunately, when you are attached to places, it is often difficult to be objective in your choices of layout and decoration.
Hence the need to call on a true professional in the field. And the main mission of a home stager is to ensure that the house appeals to ordinary people, regardless of gender, age, social origin or sector of activity. Moreover, more and more home stagers are only paid once the sale has been made of the properties they have been in charge of transforming.
In addition, according to a small study conducted, almost 90% of properties that have benefited from a revaluation are sold in record time. And this with more than attractive prices for sellers. Indeed, when a house is irreproachable from every angle, the margins of negotiation are minimal. And with the real estate crisis of the moment, only home staging will allow your house to stand out from other real estate of the same ilk. Do not hesitate to invest in it!
