"Buy, Live, Resell" here is the credo of the Roubaix brand La Redoute for its new online service called La Reboucle , directly accessible from its website and application. The concept ? Giving a second life to a product that has already been used, whether it is clothing, furniture or decoration.
A bet on the future that is all good! And for good reason, with 12% growth per year in the second-hand market. continues to appeal to consumers who want to buy in a more responsible way . Thus, like its competitors Vinted, Leboncoin or Ebay, La Reboucle positions itself and invites its customers to get involved in sustainable development and the circular economy .
explains Amélie Poisson, Marketing, Brand and Customer Relations Director at La Redoute.
To make a difference and in an ecological concern , the platform is associated, among other things, with the company Cocolis, which specializes in the carpooling of parcels between individuals. Also to build loyalty users, with each sale of an item, they can choose to be paid directly by bank transfer or to transform their kitty into an e-gift card topped up by 25% on the La Redoute website.
With La Reboucle , to sell and buy second-hand products of all brands It's quick and easy. The publication of articles is done in a few clicks with a description and some photos; if it is a La Redoute product, the advertisement is already pre-filled thanks to the purchase history. Then, once sold, all that remains is to pack, print the return slip, send and it's done! Likewise for a purchase, find the right deal from a wide selection of items, ask your questions to the seller, pay securely and receive the long-awaited package. What to make the happiness of some and the place at home!
Discover the La Reboucle platform by clicking here .
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