Capturing an Instagram photo that has the potential to become a big hit online requires a well-rehearsed organization. The light must be strategically adjusted, the subject of the shot highlighted and the decor must of course reflect a friendly and warm place. This last detail – which is not really one, suddenly – is perhaps the most important of all. It's in influencers' interest to make their followers feel "at home" by watching their videos or looking at their snaps. A little candle here and there, neutral colors and frames with inspiring messages can be a good start, but the Rolls Royce of decorations is undoubtedly located in New York, in the prestigious district of SoHo. A 750 square meter suite called the Village Studio has been specially designed for influencers who wish to advance their projects with brands. And of course, the place is breathtaking!
The concept of this “loan” apartment comes from the expert communication agency for influencers Village Marketing, which wanted to provide a framework dedicated “to the creation of content”. The places are ready to use and especially to be immortalized from all sides:everything is in its place in lit rooms and pastel walls. Ultra-modern lamps hang in the various spaces which contain among other things fur carpets, plush armchairs and touches of millennial pink (of course). “Most of the influencers we represent are millennials, they love this color palette. The golden touches, the fur, the very present velvet are just waiting for the photo shoots “, underlines the founder of the agency Vickie Segar. The suite consists of a 1950s-style living room with a large fireplace, an immaculate kitchen, a princess bedroom, a huge bathroom and a balcony with a breathtaking view of the Big Apple . The rent is $15,000 (€13,000) per month but the influencers don't spend a penny, it's the brands looking for partnerships that pay part of the bill. It's a dream...
