The Body Shop is definitely a brand apart. Created in 1976 by Anita Roddick with the desire to trade while doing good around you, it celebrates its 40th anniversary this year with a new slogan:Enrich not exploit (it's in our hands) / Enrich without exploiting (together it's possible!) . A commitment that is based on 3 pillars:enriching people, enriching the planet and enriching products.
Thus, Faiza Elhakkaoui, Marketing &Digital Director France and Benelux explains that "recycling is enriching the planet but it is also creating and Do It Yourself is for us a way of offering our customers and our employees, to all people who feel inspired to express their creative potential. This prompted the brand to develop DIY tutorials in partnership with Christelle Rousselin (from the blog “in the process of being created”) which will soon be available on the Ma Beauté Engagée website.
In the meantime, here are three DIYs that allow you to recycle jars of cream and transform them into a garden for cactus, scented candle or indoor terranium. Follow the instructions!
